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Winery Hospitality Relationship Sales Training

Tuesday, June 4, 2019, 4:00 PM


"The fastest route to increase sales and wine club conversion is to improve your hospitality team's sales skills." -- Lynda Paulson, CEO and Trainer, Success Strategies, Inc. View/Download Workshop Flyer (PDF) ~  ~  ~ In more than 30 years of teaching sales and speaking skills to winery professionals, the single-most effective tool I've found to improve sales has been upping the skills of those conversing with customers. Are they instigating warm, comfortable conversations with them? Do they probe to uncover their needs and wants? Do they know how to build a memorable, lasting experience for the customer and solidify a relationship? Are they listening for buying cues? These are the skills taught in my workshop. During this one-day class (with lunch included), students learn and practice these key skills through demonstrations, discussion, role-playing, and team building exercises leads to greater customer satisfaction and sales. And the results? See my testimonials and review my client list, any one of whom you can call for a first-hand report of the effectiveness of my program. I hope to see you there. --Lynda Paulson ~  ~  ~ "We have seen great results—phenomenal! The staff is motivated and feels like they have the support, they are regularly helping each other out…we could not be more happy."  -- Aaron Feaver, Long Meadow Ranch Winery ~  ~  ~ Winery Hospitality Relationship Sales Training ~ Class Takeaways Discovery of communication strengths Understand the various verbal and non-verbal buying signals and how to respond to them Learn how to deal with difficult people with poise and (and turn them around)! Go beyond being a wine "educator"—sell the benefits! Perfect the art of asking questions Become masterful at creative "up-selling" Use trial closes to learn readiness to buy Learn and practice relationship selling techniques View/Download Workshop Flyer (PDF) ~  ~  ~ "We have blown out every goal for our wine clubs these past months. We are very excited!"  —Brandon Correa, Brooks Winery,  Amity, Oregon ~  ~  ~ O P T I O N S Have more than 3 or 4 employees to train? Consider a customized, in-house private class. Just ask me. Here are some of the bonuses to a private class: Add'l Private Workshop Features Pre-workshsop mystery shopping of your tasting room, website and phone services to evaluate current skills Pre-Training strategy and objectives session with sales director or tasting room manager Worksheets and practice sessions for staff Demonstrations, role-playing and team-building Romancing the Grape, Relationship Selling for Hospitality Professionals Purchase my new book to reinforce learning from the workshop. "Romancing the Grape will make a huge difference in your career. Working in a tasting room is more than a glorified part-time employee. It’s a bonafide sales job, and you’re invited to be an excellent professional. You’ll gain all of the knowledge and confidence to become that shining star!" See the full review by Jo Diaz. ~  ~  ~ About Lynda Paulson Lynda Paulson, CEO and Public Speak ing Coach, has been a hospitality and sales training coach for more than thirty years with Success Strategies, Inc., renowned for teaching sales training, public speaking and communication skills to professionals from over 600 wineries and businesses in the U.S. and Europe. Her coaching techniques have been crafted over decades working with wineries in California, Oregon, Washington, New York, Canada and Europe. | Learn more | ***RESERVE EARLY! CLASS SIZE IS VERY LIMITED TO BE EFFECTIVE***

Tickets: https://www.eventbrite.com/e/winery-hospitality-relationship-sales-training-tickets-53271747230?aff=aff0eventful

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8440 Saint Helena Highway
Napa, CA 94558

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