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Sunday, November 18, 2018, 5:00 AM

MEZZANINE PRESENTS: THE BLOODY BEETROOTS (DJ SET) facebook | spotify | instagram with support from HVDES facebook | spotify | instagram RAYN facebook | soundcloud Cobra Kills facebook | soundcloud MORE ON THE BLOODY BEETROOTS A joyful cheer … a raised fist … an upward roll of the eyes … no matter where you come from, you can decode these signals without a dictionary. You don't always need words to communicate but they sure can make a big difference. "I wasn't mature enough before to understand how much weight words can have," says producer Sir Bob Cornelius Rifo, mastermind of The Bloody Beetroots. Now, as his music evolves to a higher state, language—in all its gravity and fluidity—plays a pivotal role as heard on this third album The Great Electronic Swindle for Last Gang Records. Certainly, language barriers didn't stop the Italian-born Rifo from connecting with audiences worldwide almost immediately after he unleashed The Bloody Beetroots in late 2006. Inspired by Rifo's lifelong love of comic books and punk rock, the visceral kick of the Beetroots' sound has featured prominently in TV shows and video games, and powered dozens of remixes for artists including Chemical Brothers, Depeche Mode, The Refused, Peaches and Britney Spears. The Bloody Beetroots and Sir Bob Cornelius Rifo’s discography features a string of successful EPs and two full length albums (2009’s Roborama and 2013’s Hide) —including collaborations with Sir Paul McCartney, Tommy Lee, Steve Aoki, Peter Frampton and many more. Clubs, theaters and festivals around the world have thrilled to different incarnations of The Bloody Beetroots’ incendiary live show. From Coachella and Lollapalooza to Governor’s Ball and Big Day Out, The Bloody Beetroots Live have entertained millions across six continents.   Rifo doesn't just want to entertain audiences; he strives to engage and challenge them, emotionally and intellectually. Changes in Rifo's personal life and the world in general have inspired him to speak with increasing openness–and listen attentively to the words and ideas of others as well.  That in turn enabled Rifo to work more closely with myriad artists on this album. "I'm much more emotionally involved with the words," says Rifo of the new material, and cites the beers, bonding, and heartfelt conversation shared with Rival Sons front man Jay Buchanan while creating the passionate "Nothing But Love" as a prime example.  “Sometimes it is said, ‘Music saved my life,’ but I say, “JAY saved my life,’” adds Rifo. “He managed to translate into words all the heartache I was in and he calmly & patiently explored a great personal path of recovery for me. Without him, this song would not be real and I would probably not be here to talk about it.” Perry Farrell--frontman for alt. rock legends Jane’s Addiction and creator of Lollapalooza—joins on “Pirates, Punks & Politics.”  “I met Perry four years ago and I remember us creating a unique bond. So we got in touch and spent a few nights talking about politics and how to save the world,” explains Rifo of the politically charged track. “Unprogrammed maths, something unexpected, helped us to forge a very powerful song that we hope it can somehow weave into the White House.” Fundamentals of melody and harmony that Rifo learned via his childhood studies of classical music play an increased role in the new Bloody Beetroots material. "I wanted to retain the spirit and maintain the energy of electronic music, but keep it rooted in analog and bring in something original," he explains. "So I started from scratch and began playing guitar again." Swedish songstress Greta Svabo Bech, known best for her deadmau5 collaboration “Raise Your Weapon” joins The Bloody Beetroots on two album cuts “Invisible” and “The Great Run.” “Greta is the White Princess of the Faroe Islands. I have had the honor and pleasure to stay in the islands for a while and to exchange many words and harmonies with which we have written about a love story. Both

Tickets: http://www.awin1.com/cread.php?awinmid=7219&awinaffid=137486&clickref=&p=https%3A%2F%2Fwww.stubhub.com%2Fbloody-beetroots-tickets-bloody-beetroots-san-francisco-mezzanine-11-17-2018%2Fevent%2F103916008%2F

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